FRANCE: Some 44 student teams from around the world gathered in Paris in June to compete in the 24th International Finals of L’Oréal’s Brandstorm business game. The teams, made up of three students from more than 300 universities around the world, were challenged to put themselves in the shoes of an international brand director of La Roche-Posay and help the brand attract and recruit young new consumers, those 15 to 25 years old. The “Fantasme” team from Warsaw School of Economics in Poland w...